Paid ads
Paid ads that prove themselves before you spend more
Socialcave manages paid ads for UK small businesses on whichever platforms your customers use: Google, Facebook and Instagram, TikTok, Snapchat, Reddit, YouTube and LinkedIn. We start with a small test budget, typically £150 to £300 a month in ad spend, track every call, booking and sale, and only scale campaigns that pay for themselves. Management is included in Get Growing; on Get Found or Get Booked it costs 25% of your monthly ad spend, with a minimum spend of £150. Ad spend goes directly to Google or Meta.
Who it is for
What you get
Businesses with a clear offer and a page ready to convert: cab firms, gyms, ecommerce shops and repair centres.
- Campaigns on Google, Meta, TikTok, Snapchat, Reddit, YouTube or LinkedIn
- Call, form, booking and sale tracking
- Ad copy and creative made for your trade
- Weekly bid and budget optimisation
- Plain-English monthly report on cost per lead
By industry
Paid ads for your trade
Each industry kit tunes this service to how your customers search and buy.
Restaurants & takeaways
“How do I stop paying so much delivery app commission?”
- Delivery apps take a large cut of every order
- Your menu is hard to find on Google outside the apps
Restaurants & takeaways
- Commission-free ordering and table booking
- Menu pages with dishes, allergens and prices
- Google Business Profile with menu and photos
- Weekly reels and offers on Instagram and TikTok
- Loyalty and repeat-order SMS campaigns
Mobile & tech repair
“How do I get more repair bookings?”
- Customers phone round three shops for a price before choosing
- Big chains and franchises outrank you on Google
Mobile & tech repair
- Instant quote tool by brand, model and fault
- Online booking with deposit option
- Model and fault pages ("iPhone 15 screen repair Leeds")
- Review request texted after collection
- Google Business Profile with services and prices
Gyms & fitness
“How do I get more gym members, and keep them?”
- Budget chains undercut you on price
- January sign-ups drop off by March
Gyms & fitness
- Free-trial and 7-day pass landing pages
- Meta ads targeted to your catchment area
- Online memberships, class booking and payments
- Automatic follow-up texts after trial visits
- Transformation and coach content every week
Cabs, minicabs & chauffeurs
“How do I get airport transfer bookings direct?”
- Ride-hailing apps and brokers take the profitable fares
- Customers can't get a price without phoning
Cabs, minicabs & chauffeurs
- Instant fare quote and online booking
- Airport pages: Heathrow, Gatwick, Stansted, Luton, Manchester and more
- Corporate account enquiry page
- Google Ads for airport and long-distance searches
- Reviews collected after every completed journey
Case studies
Paid ads we have delivered
Real businesses we work with. Hover or tap for the story.
WeFix and Trade
Facebook 214% Facebook follower growth, from 700 in Feb 2023 to 2,200 today
Facebook followers up 214% by building a local repair community
- Social media: 15 posts a month on an all-inclusive Get Growing plan: repair explainers, trade-in offers, device launches and accessories in one red-and-black style.
- Community: Activated local Facebook groups and communities to reach people reselling and trading in phones, and answered comments and queries online on time.
- Website revamp: A faster, search-ready website covering repairs, trade-ins and all four stores.
PiriCo
TikTok 254% TikTok follower growth, from 420 in Jan 2026 to 1,488 today
New owners, new brand, and TikTok up 254% in nine months
- Branding kit: A full rebrand for the new owners: logo, colour system and offer badge style for menus, posts and packaging.
- Social media: 15 posts a month on Get Growing, led by TikTok: combo deals, student offers and new-dish launches.
- Offer management: Planning and designing the deals calendar, from couple's deals to collection discounts.
Rox Piri Piri
TikTok 216% TikTok follower growth, from 148 in Apr 2026 to 467 today
A second store launched and TikTok views averaging 25,000 a month
- Store launch: Coordinated the Newbury opening end to end: launch creatives, menus, screens and the tech setup.
- Branding kit: Logo refresh, red-and-black palette, display type, photography style and order-now badge system.
- Social media: 10 posts a month on Get Booked plus add-ons: dish launches, match nights and reels in one cinematic style.
Luxorica
Offline 4 on-site formats: hoardings, banners, standees and brochure
A lead pipeline and on-site brand for a Mumbai launch
- Lead generation: Meta lead-generation campaigns aimed at local Mumbai buyers, booking site visits and feeding the sales pipeline.
- Sales pipeline: A simple enquiry-to-visit-to-sale process the in-house sales team can pick up.
- Print & in-store: On-site branding: hoardings, banners, standees and the sales brochure.
FAQ
Paid ads: questions we get asked
How much should a small business spend on Google Ads?
A sensible starting test budget for a UK small business is £150 to £300 a month in ad spend. We review results after the first month and only increase budget on campaigns that bring in customers.
Do I keep the ad accounts?
Yes. Ad accounts are created in your name and billed to your card, so you always own the data and history.
Which ad platform should I use?
Google Ads catch people already searching for what you sell. Meta, TikTok, Snapchat and Reddit ads create demand by showing your offer to people who match your customers, and YouTube and LinkedIn suit video and B2B offers. We start with the one or two that fit your customers best.
Works well with
Related services
Website design
Fast, mobile-first sites built to get you calls, bookings and orders.
Website design
- Up to 5 pages, written for your customers and for search
- Click-to-call, WhatsApp and booking buttons
- Page speed tuned to load in under 2 seconds on 4G
- Structured data so Google and AI assistants understand your business
Timeline: 1–2 weeks
Explore website design →Ecommerce
Shopify or WooCommerce shops with UK payments, delivery and VAT done right.
Ecommerce
- Shopify or WooCommerce, whichever suits your products and budget
- Up to 15 products loaded with SEO titles and descriptions
- Card, Apple Pay, Google Pay and Klarna payments can be linked
- UK delivery zones, click-and-collect and VAT settings
Timeline: 2–5 weeks
Explore ecommerce →Local SEO & Google Business Profile
Get into Google's map pack, with reviews that keep rolling in.
Local SEO & Google Business Profile
- Full Google Business Profile optimisation and weekly posts
- Local service and area pages on your website
- Name, address and phone cleaned up on 40+ UK directories
- Automatic review requests by SMS and WhatsApp
Timeline: First improvements in 4–8 weeks
Explore local seo & google business profile →AI search visibility
Get named when customers ask AI assistants for a recommendation.
AI search visibility
- AI visibility audit across ChatGPT, Gemini, Perplexity and Google AI Overviews
- Schema markup for your business, services, prices and FAQs
- Answer-first rewrites of your key pages
- Question-and-answer content based on real customer questions
Timeline: Measurable change in 3–6 months
Explore ai search visibility →Free, no obligation
Get your Digital Health Check
Tell us where to look. Within 48 hours we send a two-page scorecard showing where you are losing customers online.
- Website speed and mobile score
- Google Business Profile and reviews
- Do AI assistants mention you?
- Three quick wins you can do yourself