Case study · Piri piri & burger takeaway

PiriCo: New owners, new brand, and TikTok up 254% in nine months

When PiriCo, a piri piri chicken and burger takeaway in Temple Cowley, Oxford, changed hands, the new owners asked Socialcave to rebrand the store and run every creative job under one roof. Since January 2026 its TikTok following has grown from 420 to 1,488, with the best post reaching 13,800 views.

Location: Temple Cowley, OxfordSector: Piri piri & burger takeawayServices: Branding kit, Website revamp, Social media, Ads, Print & in-store
PiriCo Instagram post: Couple's Deal of wings, burgers, chips and drinks on a red chair
TikTok254%TikTok follower growth, from 420 in Jan 2026 to 1,488 today
TikTok13.8kviews on the best post
TikTok8kaverage views a month from 15 posts a month

The challenge

Where PiriCo started

A takeaway under new ownership needs customers to notice the change for the better, fast. PiriCo was competing with national chains and delivery-app listings on Oxford Road, and needed one partner to handle offers, print, social and ads together.

What we did

6 services, one brand.

Hover or tap each card for the detail.

Service 1 of 6

Branding kit

Branding kit

A full rebrand for the new owners: logo, colour system and offer badge style for menus, posts and packaging.

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Service 2 of 6

Social media

Social media

15 posts a month on Get Growing, led by TikTok: combo deals, student offers and new-dish launches.

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Service 3 of 6

Offer management

Offer management

Planning and designing the deals calendar, from couple's deals to collection discounts.

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Service 4 of 6

Print & in-store

Print & in-store

Flyers, menus and the in-store creative setup.

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Service 5 of 6

Ads

Ads

Ad campaigns around offers and new dishes.

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Service 6 of 6

Website revamp

Website revamp

Ordering-led website with app and delivery links.

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The work

A look at what we made.

Hover, tap or tab through the panels.

PiriCo Instagram post: Couple's Deal of wings, burgers, chips and drinks on a red chair
PiriCo 01 PiriCo Instagram post: Couple's Deal of wings, burgers, chips and drinks on a red chair
PiriCo piri piri chicken poster designed by Socialcave
PiriCo 02 PiriCo piri piri chicken poster designed by Socialcave
PiriCo combo, burger and student offer posts designed by Socialcave
PiriCo 03 PiriCo combo, burger and student offer posts designed by Socialcave

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