Case study · Luxury residential real estate
Luxorica: A lead pipeline and on-site brand for a Mumbai launch
For Luxorica, a luxury 4 and 5 BHK residential project in Malad West, Mumbai, Socialcave built the lead generation and sales pipeline and the whole on-site brand, from hoardings, banners and standees to the sales brochure, alongside social media and local lead-generation ads for site visits and sales. The project runs from May to December 2026, set up so Luxorica's in-house team can take it over.
The challenge
Where Luxorica started
A new project with no name recognition, selling high-value homes in a competitive Mumbai market. The client wanted a solid, ready-made system: a brand buyers trust at the site, ads that bring local buyers to visit, and a pipeline their own team could run afterwards.
What we did
6 services, one brand.
Hover or tap each card for the detail.
Lead generation
Meta lead-generation campaigns aimed at local Mumbai buyers, booking site visits and feeding the sales pipeline.
About this service →Sales pipeline
A simple enquiry-to-visit-to-sale process the in-house sales team can pick up.
About this service →Print & in-store
On-site branding: hoardings, banners, standees and the sales brochure.
About this service →Social media
Branding kit
Logo, palette and premium typography used across site, print and social.
About this service →Photo & drone shoot
Aerial and lifestyle photography for site, social and brochure.
About this service →The work
A look at what we made.