Case study · Restaurant
Rox Piri Piri: A second store launched and TikTok views averaging 25,000 a month
Socialcave rebuilt Rox Piri Piri, a halal piri piri restaurant in Botley, Oxford, from the brand up, then coordinated the launch of its new Newbury store end to end, with every creative and technical job done in-house. On TikTok, followers grew from 148 in April 2026 to 467, and 10 posts a month now average 25,000 views.
The challenge
Where Rox Piri Piri started
Rox had good food and a loyal local crowd, but its online look changed post to post. Opening a second store in Newbury meant the brand, menus, screens and online ordering all had to be ready on day one, in a town where nobody knew the name yet.
What we did
6 services, one brand.
Hover or tap each card for the detail.
Store launch
Coordinated the Newbury opening end to end: launch creatives, menus, screens and the tech setup.
About this service →Branding kit
Logo refresh, red-and-black palette, display type, photography style and order-now badge system.
About this service →Social media
10 posts a month on Get Booked plus add-ons: dish launches, match nights and reels in one cinematic style.
About this service →Website revamp
Print & in-store
Flyers, TV menu screens, slideshows and in-house creatives for the counter.
About this service →Ads
Before & after
Six months apart.
Drag the handle to compare the Instagram grid before and after Socialcave.
From mixed gradient templates to one bold, appetite-first look that matches the new brand kit.
The work
A look at what we made.
Hover, tap or tab through the panels.
Swipe the feed
Flick through the posts.
Drag the top post away, fan the deck out, or shuffle it.
Rox Piri Piri 01 / 09