Guides
Plain-English marketing guides for UK small businesses
Socialcave guides answer the questions UK small business owners ask us most: what websites cost, how local SEO works, and how to get recommended by AI assistants. Every guide starts with a short answer, then the detail.
How much does a small business website cost in the UK?
UK small business website costs in 2026: DIY builders, freelancers, small agencies and monthly plans compared, with what each price actually gets you.
A small business website in the UK typically costs £0 to £50 a month on a DIY builder, £2,500 to £4,000 from a freelancer, and £2,500 to £6,000 from a small agency, plus £50 to £200 a month for hosting and maintenance. Socialcave's monthly bundles start at £249 to refresh a site you already have, or £399 with a new site, hosting and Google profile included.
Read the guide →What is AI search visibility, and does my small business need it?
What generative engine optimisation (GEO) and answer engine optimisation (AEO) mean for UK small businesses, and six steps to get recommended by AI assistants.
AI search visibility is how likely ChatGPT, Google AI Overviews, Perplexity and Gemini are to name your business when someone asks for a recommendation. It is improved through generative engine optimisation (GEO): a complete Google Business Profile, consistent listings, genuine reviews, structured data and pages that answer customer questions directly.
Read the guide →