Case study · Halal pizza delivery
Caprinos Pizza: Instagram grown 421%, from 2.4k to 12.5k, across multiple stores
Socialcave ran brand, social media, ads and print for Caprinos Pizza, a UK halal pizza delivery brand with multiple stores, from January 2023 to April 2025. Instagram followers grew from 2,400 to 12,500. We then handed social over to Caprinos' new in-house team, and still support them with ad campaigns.
The challenge
Where Caprinos Pizza started
Pizza delivery is crowded and price-led, and Caprinos had several stores to keep consistent. It needed a brand that looked premium enough to order direct, and a feed that kept every store busy midweek, not just at weekends.
What we did
5 services, one brand.
Hover or tap each card for the detail.
Social media
Social for every store: weekly deals such as Tuesday buy-one-get-one-free, menu favourites and launches.
About this service →Branding kit
Logo, palette, menu style and social templates shared across all stores.
About this service →Ads
Paid campaigns for delivery and collection orders, still run with the in-house team today.
About this service →Print & in-store
Handover
Trained and handed over to the in-house team in April 2025.
The work
A look at what we made.