Case study · Organic mangoes, D2C
Aamrai Organic: Brand guidelines, an online shop and Instagram up 229%
Socialcave created Aamrai Organic's complete brand guidelines, set up its online shop and managed its social media from April 2024 to January 2025, before handing over to its in-house team. Instagram followers grew from 256 to 841 in that time.
Location: IndiaSector: Organic mangoes, D2CServices: Branding kit, Ecommerce, Social media
Instagram229%Instagram follower growth, from 256 to 841
10months, Apr 2024 to Jan 2025, then handover
WebsiteShoponline store set up for direct orders
The challenge
Where Aamrai Organic started
Organic produce competes on trust and taste. Aamrai needed to look premium and authentic to buyers who cannot taste before they order, and a shop to sell direct.
What we did
3 services, one brand.
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Service 1 of 3
Branding kit
Branding kit
Complete brand guidelines: logo use, colours, type and photography style.
About this service →Service 2 of 3
Ecommerce
Service 3 of 3
Social media
Social media
A visual series built around the fruit, its origin and seasonal launches.
About this service →The work
A look at what we made.
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