Case study · Residential real estate
Navkar Heights: 248 buyer enquiries at about ₹41 each
Socialcave ran two Meta messaging campaigns for Navkar Heights that started 248 WhatsApp and Messenger conversations with potential buyers, at an average of ₹41 per conversation, from 174,000 ad impressions.
Location: IndiaSector: Residential real estateServices: Ads
Meta ads248WhatsApp and Messenger conversations with buyers
Meta ads₹41average cost per conversation
Meta ads2,891link clicks from 174k impressions
The challenge
Where Navkar Heights started
Property buyers want to ask questions before they visit. Navkar Heights needed a low-cost way to start real conversations with local buyers, not just collect clicks.
What we did
2 services, one brand.
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Service 1 of 2
Ads
Ads
Two Meta click-to-message campaigns built around the project, sending buyers straight into a WhatsApp or Messenger chat.
About this service →Service 2 of 2
Lead generation
Lead generation
Creative and targeting tuned between the first and second campaign: the second reached 29,922 people and started 133 conversations.
About this service →